“I highly recommend Umar. I have been recommending him to all my friends and family since my last session with him and urge anyone who is going through anything similar that there is real honest support out there and that Umar is by far one of the best.”

Sarah Malik, 38, Psychotherapist, Manchester, UK / Read Full Testimonial


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Umar Rashid is a highly qualified coach with extensive experience in coaching adults, children, members of the U.S. military & NYC police department, Psychotherapists, Psychologists, Counsellors, Doctors, charities, startups, SME’s and fortune 500 companies including Reebok in Boston USA. He has a proven track record of helping individuals and corporate leaders in their personal and professional transformation. Umar holds several certifications, including a certified NLP Practitioner, NLP Business Practitioner, NLP & Emotional Intelligence Practitioner, Life Coach, John Gottman Certified Emotions Coach, Micro Expressions practitioner, Reiki Master, and an approved Add Heart Facilitator. He also has diplomas in Positive Psychology and Mindfulness and has completed the Photoreading whole mind system training.

Umar's expertise in coaching is further demonstrated by his work with Reebok on their BOKS kids program. He completed a 6-month long collaborative research project to help them improve BOKs program implementation in 5200 schools worldwide. Umar's diverse qualifications and experience make him a valuable asset to anyone seeking personal or professional growth.

He is the founder of Omirakai Consulting and has been involved in the coaching and personal development industry since he was 17 years old when he qualified as an NLP Practitioner, training with one of the co-founders of the field, Dr Richard Bandler, along with Paul Mckenna and Michael Breen. Umar continued his studies training with Robert Dilts, a pioneer in the NLP field, at PPD in London and thereafter spent time interviewing the late Diana Beaver, another NLP trainer and author of several books in the field in the Cotswolds to further his training.

At 19 he went on to train under Paul Scheele in Photoreading exposing his mind to the field of accelerated learning. At the same training, whilst having dinner with Paul Scheele one evening, he was introduced to the field of energy work leading him to go on to train to become a Reiki Master which he utilised with clients at a complementary health clinic in Sheffield and has also spent time working with physicians and nurses at the city’s Hallamshire hospital. While studying anthropology overseas he spent time living in a forest temple with three Thai forest Buddhist monks for three weeks furthering his mediation practice whilst engaged in research for his final thesis through interviews with the monks about their practices & belief systems.


“After one working session, I saw immediate results with a newfound ease in crushing career goals with precision, thanks to his coaching methods.”

Katherine Leviste, Research Fellow, Bascom Palmer Eye Institute, Miami, USA / Read Full Testimonial


Umar has had a diverse career, working in various professions before moving into education where he worked for eleven years as a child learning mentor. During this time, he helped primary school children with a broad range of social and emotional difficulties both within the classroom and during play & lunchtimes, as well as working with parents to provide strategies to support their children in the home environment. In 2019, he left education to focus on coaching, consulting, and change work full-time. He now works with people of all ages from a wide range of industries, including education, and utilizes a plethora of strategies to help them achieve their goals. Umar is committed to continuous learning and development, and he continues to develop his skill set and training in multiple fields to enhance his ability to help his clients. He is currently developing an NLP-based creativity enhancement system, a research project to help creatives involved in dance, art, music, acting, and photography to enhance and improve the quality of their performances and practice.

Umar is also a philanthropist, and making a contribution is a high priority in his life. He actively spends time advising and consulting with various organizations globally to improve the quality of life for both children, adults, and communities everywhere in the world. His work has included projects and strategic advice in the areas of mental health, healthcare, and education internationally through contributions to organizations such as Reebok (BOKs Kids), Full Spektrum, The Xploration Centre, The Women in Engineering Society (Sheffield University), and Men Up North.


“He is a mindset genius: he has helped me focus on turning around adverse situations to make them wins for my business. He has helped me develop personally and that has translated into my business.”

Jacina Coyne MBA, 42, Acupuncturist, Jacina Facial Acupuncture, London, UK / Read Full Testimonial


"What is it like working with me?

Umar, currently based in Sheffield, is actively involved in NLP research, continuously expanding his skill set, and providing services to clients. Beyond his professional pursuits, he finds joy in spending quality time with friends, indulging in movies (particularly 80s movies), and immersing himself in the captivating sounds of synth-wave music.

If you are seeking Personal or Executive Coaching, NLP Coaching, Business Consulting, or support and assistance for your organization or community, Umar is readily available to offer his expertise and guidance. Please feel free to reach out to Umar for further information or to discuss your specific needs.


Relevant Qualifications & Training

Certified Micro Expressions Practitioner, Centre for Body Language 2019

NLP Business Practitioner Coach (IANLPC approved), NLP Centre of Excellence 2019​

NLP & Emotional intelligence Practitioner (IANLP Approved), NLP Centre of Excellence 2019

Positive Psychology Diploma (Level 3 Distinction/IAHT Assoc/CPD Certified), Centre of Excellence Online Ltd 2019

Certified NLP Practitioner (ABNLP Assoc.), NLPIncorporated 2019

Approved Add Heart® Facilitator, HeartMath Institute 2019

Life Coaching Diploma (CPD Certified), New Skills Academy 2019

Mindfulness Diploma (CPD Certified/CMA Registered), New Skills Academy 2019

John Gottman Certified Emotion Coach 2018

Safeguarding children level 1 (CPD Certified), i2comply 2018

Introduction to Emotional Wellbeing and Child Mental Health in Schools, Woodseats Primary School 2016

Restraint Training, Greenhill Primary School 2013

Happy Being Me, Centre for HIV & Sexual Health 2013

Identifying and Responding to Risk Factors to Child Mental Health 2012

Approved Sainsbury's TOP Activity Tutor

Improving the lunchtime experience, Greenhill Primary School 2011 (NHS sheffield)

Beneath the iceberg - Understanding more about behaviour, Bannerdale Centre 2010

Bereavement & Loss in Children and Young People Study Day, Centenary House 2010

Moving and Handling (Children) Course, Sheffield City Council 2010

Basic Counselling Skills - Working with Children, Bannerdale Centre 2010

CADHD in Children & Young People, St Thomas Church 2010

Helping Pupils Manage Their Anger (Primary and Secondary), Bannerdale Centre 2009

Introduction to Child and Adolescent Mental Health Training Course, Centenary House 2009

WDC Induction Training Programme for level 3/4 children's workforce practitioners, Brockwood Training Centre 2009

The day certificate in sports leadership, Handsworth Grange School 2008

NSPCC Independent Visitor Training 2008

Certificate in Personal Coaching, Coaching Academy 2007

Photoreading, Learning Strategies Coorporation/Paul Scheele 1999

Identity and Evolutionary Change (Robert Dilts) 1999

Licensed Practitioner of Neuro-Linguistic Programming (Richard Bandler) 1997


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Photoreading is a trademark of Learning Strategies Coorporation.

Photoreading is a trademark of Learning Strategies Coorporation.